Larisin Mobile Application

Mobile application for retailers or resellers to run their business. Facilitates and enriches shopping experience, improves the purchase process, efficiency, and many more.

The main goal of this project

• Improve e-order experience for user
• Find out why some user decided to not using the product and choosing the old way to order their groceries
• Trying to understand their motivation to use and refer our product, how they use and if they were having any problems.

Design Process

<aside> 📌 1. Empathize

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Competitor Analysis

Before analyzing our findings from user interviews, we reviewed the entire screen and researched other competitors. Made a list of problems, discussed with product manager to find out more concerns of issues on the existing screens.

User interview and observation at Jakarta City

User Interview

We conducted user interview with participants who are the target audience, work at small business interprise (SME's) in Jakarta and Tangerang. Asking them what kind of difficulties they have while doing transaction, managing stocks, grocery lists, loans, etc.

Usability Testing

After user interview, we gave them home page tour in Larisin mobile Application and simple task session, observing their habits and motivations, identify as many as possible what confuse or frustrate them to have a better understanding of the problems.