Currently based in Jakarta City, I began my professional career as a Graphic Designer in 2017. Since my college days, I’ve enjoyed shaping digital products from initial concept to implementation, focusing on solving real-life problems with sustainable, user-centric solutions. Around 2019, I had the opportunity to deeply refine my skills in interface design, and from then on, I decided to pursue a career in Product Design.
When I'm not working, I enjoy myself reading, learn a new skill, discover new music, watching movies or series, travelling, drawing, or just spending time with friends and family 😊.
<aside> <img src="/icons/graduate_yellow.svg" alt="/icons/graduate_yellow.svg" width="40px" /> Education
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Multimedia Nusantara University
Bachelor of Design - Faculty of Art & Design 2017
<aside> <img src="/icons/briefcase_yellow.svg" alt="/icons/briefcase_yellow.svg" width="40px" /> Work Experience
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Freelance Designer
2019 - Current
Conceptualize and develop diverse visual design solutions, including User Interface, Motion Graphics, and Illustrations.
Demonstrate adaptability and creativity to meet a wide range of client needs, ensuring high-quality outcomes and client satisfaction.
Client: SMEs, Pertamina, Toyota, SASA, ICBC, Zurich, Bank of China, Crocodile.
Project:
Product Designer
2021 - 2023 | CrediBook
Collaboratively developed products from concept to launch, resulting in a 7x revenue increase, a 50% rise in daily wholesale sales, a 56% boost in unique retail customers, and securing $8.1 million in Series A funding, significantly propelling company growth.
Creating CrediMart, CrediStore and Jooalan. Both apps and dashboard system from research to product testing, ensuring user-friendly experiences.
Established a design system and comprehensive documentation within the CrediBook ecosystem for consistency and operational efficiency.
Project:
UI / UX Designer
2019 - 2020 | PT Laris Intisari Nusantara
Led the transformation of the Larisin Application from initial research and design stages to a user-friendly version.
Stayed abreast of industry trends, introducing innovative ideas for product development.
Project:
Enhancing Larisin e-Order for Better Efficiency
Ramadan Berkah Campaign Microsite by Larisin
Graphic Designer
2018 - 2019 | Jet Commerce Indonesia
Managed Jet Service's social media accounts and provided design support for branding, photography, and UI.
Created visual designs for diverse brands across various Indonesian e-commerce platforms.
Brand Handled: SMEs, Ramayana, Crocodile & YOU
Project:
Contracted Graphic Designer
2017 - 2018 | PT HM Sampoerna Tbk